With the rapid development of high technology, more and more advanced inventions follow one after another. What we must mention is Apple who always devotes itself to making great breakthroughs in human science and technology to better serve digital life. Take a typical example, which is the new camera formats adopted by Apple in iOS 11: HEIF and HEVC. In the short term, you may not be aware of its big benefits and limitation at once. If you even do not make deeper understanding about them, you will never notice what exactly they are and how powerful they work. In short, you will get to know that HEIF and HEVC play an important role in our future life, which is the reason why you should learn more about them to take advantage of their functions well.